Privacy Policy for Arrow Escape
Effective Date: August 18, 2026
Last Updated: August 18, 2026
Developer Name: AppsCafeStudio
Application Name: Arrow Escape (“the Game”)
Package Name: com.appscafe.arrows.puzzle.game
Target Audience & Content Rating: Rated 3+ / PEGI 3 / ESRB Everyone (General Audience & Families)
- Overview and Introduction
AppsCafeStudio (“we”, “us”, or “our”) respects the privacy of our users of all ages, including children and families. This Privacy Policy explains how information about you is collected, used, disclosed, and safeguarded when you download, install, and play Arrow Escape on Android devices.
The Game is rated 3+ (PEGI 3 / ESRB Everyone) and is designed to be safe, enjoyable, and suitable for general audiences, families, and players of all ages.
Please read this Privacy Policy carefully. By installing and using Arrow Escape, you agree to the collection and use of information in accordance with this policy. If you do not agree with the terms of this policy, please do not access or play the Game.
- Information We Collect
We do not require user accounts, registration, email addresses, names, or phone numbers to play the Game. We do not collect or store any directly identifiable personal information on our own private servers.
However, the Game integrates trusted third-party services (such as Google AdMob and Firebase) that collect technical, device, and usage data to deliver advertisements, analyze performance, and maintain app stability.
A. Data Collected Automatically via Third-Party SDKs:
- Device and Technical Identifiers:
• Google Advertising ID (GAID)
• IP address (used for coarse geographic location and fraud prevention)
• Device brand, model, hardware specs, and screen resolution
• Operating System version (Android version)
• Mobile network operator and connection type (Wi-Fi, 4G, 5G)
• Application version and language settings
- App Usage and Performance Data:
• Game analytics events (e.g., splash screen views, level start, level complete, level fail, hint usage, level skip)
• Interaction with advertisements (e.g., ad impressions, ad clicks, rewarded video completion)
• System performance metrics (e.g., app launch duration, frame rendering performance)
- Diagnostic and Crash Data:
• Crash logs, stack traces, and device state metrics captured at the time of an unexpected error or application crash (via Firebase Crashlytics)
B. Data Stored Locally on Your Device:
The Game stores gameplay data locally on your device’s internal storage using Android SharedPreferences and local preference stores:
• Game Progress: Current level completed, high scores, coins earned, spare lives, and tutorial flags.
• Game Preferences: Sound effects toggle and volume, tap sound selections, error sound selections, haptic vibration toggle, arrow stroke scale, trail dot radius, arrow theme/color selections, and language preference.
• Purchase Status: Local boolean flag indicating active “Remove Ads” / Premium status (synced securely via Google Play Billing).
Note: All locally stored gameplay data remains on your physical device and is never transmitted to or stored on our external servers.
C. In-App Purchases & Financial Information:
The Game offers an optional digital in-app purchase (“Remove Ads”). All financial transactions, billing, and payment information (such as credit card numbers, billing address, or payment method details) are handled exclusively and securely by Google Play Billing. We do not collect, process, or store any payment or financial information. Non-consumable purchases (e.g., “Remove Ads”) are tied directly to your Google Play Account and remain active across app reinstalls and device updates.
- How We Use Your Information
The technical and usage information collected by third-party services is used solely for the following purposes:
• Ad Serving and Family Safety: To serve Family-Safe advertisements (interstitials, app open ads, and rewarded video ads) via Google AdMob strictly adhering to General Audience / G-rated content filtering (MAX_AD_CONTENT_RATING_G).
• Ad Frequency Capping & Security: To limit repeated ad displays, detect invalid clicks, and prevent ad fraud.
• In-App Purchase Verification & Restoration: To process, verify, acknowledge, and restore digital purchases (such as “Remove Ads”) associated with your Google Play Account across app installs and device changes.
• Analytics and Gameplay Improvement: To monitor game usage trends, measure level difficulty balance, optimize performance on low-end and high-end devices, and improve game design.
• Crash Diagnosis and Technical Stability: To identify software bugs, resolve runtime crashes, and ensure smooth operation across different Android OS versions and hardware configurations.
• Consent Compliance: To request and respect user privacy preferences under applicable data protection regulations (e.g., GDPR, CCPA).
- Third-Party SDKs and Service Providers
Our Game incorporates the following trusted third-party SDKs provided by Google. Each third-party provider collects and processes data according to their respective privacy policies and Google’s Families Policy:
- Google AdMob (Google Mobile Ads SDK)
• Purpose: Serving in-game family-friendly advertisements (interstitials, app open, and rewarded videos).
• Family Rating Enforcement: Configured with MAX_AD_CONTENT_RATING_G to ensure ads served are appropriate for players aged 3 and above.
• Data Collected: Advertising ID, IP address, device identifiers, ad interaction data.
• Privacy Policy: Google Privacy Policy | AdMob Terms
- Google User Messaging Platform (UMP)
• Purpose: Requesting and managing user consent for personalized ads in the European Economic Area (EEA), United Kingdom (UK), and applicable regions.
• Data Collected: User consent choices, region indicator.
• Privacy Policy: Google UMP Policy
- Firebase Analytics
• Purpose: Monitoring app usage, screen navigation, and gameplay engagement.
• Data Collected: App instance IDs, gameplay events, screen views, device specifications.
• Privacy Policy: Firebase Privacy & Security
- Firebase Remote Config
• Purpose: Dynamically fetching non-personal configuration toggles (e.g., ad frequency thresholds, feature flags).
• Data Collected: App instance ID, device parameters.
• Privacy Policy: Firebase Privacy & Security
- Firebase Crashlytics
• Purpose: Capturing real-time crash reports and stack traces to fix stability issues.
• Data Collected: Crash stack traces, OS version, device model, memory state at time of crash.
• Privacy Policy: Firebase Crashlytics Privacy
- Google Play Billing Library (v8.0.0)
• Purpose: Securely processing in-app purchases and managing entitlement verification (e.g., “Remove Ads”).
• Data Collected: Purchase tokens, order IDs, product IDs, purchase state (all managed by Google Play; no payment details are accessible to us).
• Privacy Policy: Google Play Privacy Policy
- Data Sharing and Disclosure
We do not sell, trade, or rent any personal or technical user data to third parties.
Technical data collected by integrated third-party SDKs (Google AdMob and Firebase) is processed automatically by Google for advertising, analytics, and crash diagnostic services as described in Section 4. We may disclose data if required to do so by law or in good faith belief that such action is necessary to:
• Comply with legal obligations or legal processes.
• Protect and defend the rights, safety, or property of AppsCafeStudio, our users, or the public.
- Security of Data and Encryption in Transit
All data transmitted between the Game and third-party services (Google AdMob, Firebase) is encrypted in transit using industry-standard Transport Layer Security (HTTPS / TLS).
Locally stored gameplay data is protected by Android’s application sandboxing mechanism, ensuring that other applications on your device cannot access your saved game settings or progress.
- Data Retention and Deletion
• Local Gameplay Data: Saved progress and settings remain on your device until you clear the application data in Android System Settings or uninstall the Game.
• Third-Party Data Retention: Data collected by Google AdMob and Firebase is retained according to Google’s standard retention schedules (e.g., Firebase Analytics data is typically retained for up to 14 months).
• User Right to Delete: Because we do not store personal account data on our own servers, you can clear all locally stored game data at any time by navigating to:
Android Settings -> Apps -> Arrow Escape -> Storage -> Clear Data / Clear Storage.
- Children’s Privacy and Google Play Families Policy
Arrow Escape is rated 3+ / Everyone and complies with the Children’s Online Privacy Protection Act (COPPA), EU General Data Protection Regulation (GDPR-K), and Google Play Families Policy.
• No Collection of Sensitive Children’s Data: We do not knowingly collect, store, or solicit personal information from children under the age of 13.
• Family-Safe Ad Content: Advertisements served in the Game are filtered through Google AdMob’s maximum content rating MAX_AD_CONTENT_RATING_G to ensure that all ad creatives are appropriate for ages 3+.
• Parental Assistance: If a parent or guardian becomes aware that their child has provided personal information to a third-party service without parental consent, please contact us at our support email, and we will take prompt action to remove such data.
- International Data Transfers
Technical and usage data collected by Google AdMob and Firebase may be transferred to, stored, and processed in servers located in the United States or other countries where Google operates data centers. By using the Game, you consent to the transfer of information outside of your country of residence in accordance with Google’s data privacy frameworks.
- Your Privacy Rights and Options
• Opt-Out of Personalized Ads: You can opt out of interest-based advertising or reset your Advertising ID on your Android device by navigating to:
Android Settings -> Privacy -> Ads -> Reset advertising ID / Delete advertising ID.
• EEA / UK Consent Management: Users in the EEA and UK are presented with the UMP consent dialog upon launch, allowing them to manage ad consent preferences or revoke consent at any time.
- Changes to This Privacy Policy
We may update our Privacy Policy from time to time to reflect changes in legal requirements, third-party services, or app functionality. Any changes will be posted on this page with an updated “Effective Date” at the top. We encourage you to review this policy periodically.
- Contact Information
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:
• Developer Name: AppsCafeStudio
• App Name: Arrow Escape
• Contact Email: appscafestudio@gmail.com